In my last post, I wrote about how we built trust via social media. Today, I’d like to show our latest Youtube video, which has already had over 17000 views (see below). In case you haven’t heard, Sri Lankan actress/singer/entrepreneur Amila Nadeeshani met with an ‘accident’ two weeks ago. Fortunately, she is covered by HNB Assurance.
Positive engagement: From crash to claim settlement
As an organization known for its positive engagement with its customers, we made this video to illustrate how policyholders of HNB Assurance (represented by Ms. Nadeeshani) can breathe easy after a road accident. Look at our employees in the video: the staff member at the call center, the assessor and the garage mechanic. We make dealing with a road accident- from crash to claim settlement, a hassle free experience.
‘What kind of advertising is this?’
This is NOT conventional advertising. These are new methods used by individuals and organizations to raise brand awareness. Think of videos which have gone viral: Gangam Style by PSY, ‘First Kiss’ by clothing company Wren, the ALS Ice Bucket Challenge, Emma Watson’s UN speech and ‘Happy’ by Pharell Williams, which has led to countless spinoffs such as the one by MAS Linea Aqua. These videos are the future.
So sit back, relax and shake away your Monday blues. This is the first of many videos we are already conjuring. If you like it, do us a favour and leave a comment, or share this among your friends- especially those who would enjoy watching this!
Update: As of Jan 2nd, the number of views has risen to 29000. Thanks for your views!
Disclaimer: The views shared in this blog are based on the macro economic conditions & industry status quo as per the time of publishing.