What Paul Walker’s Death in ‘Fast & the Furious 7’ teaches you about Insurance

The Fast and the Furious 7 has come to cinemas in Sri Lanka. Although the trailer focused on its usual buildup, nearly all of the attention is focused around the demise of Paul Walker, who was one of the lead actors of the Fast and the Furious franchise.

paul walker
Paul Walker, who played Brian O’Connor in the movie franchise

It was a tragedy when Paul Walker and his passenger Roger Rodas were involved in a car crash. It’s a harsh lesson about the importance of having insurance. Universal pictures claimed for a $50million Key Person Insurance payout. This is to cover various elements such as the loss of a high profile star, cost for getting replacements, production delays, time off taken for cast and crew to recover from the tragic incident etc.

Even in Sri Lanka, there are individuals who work in large companies who apply for key person  insurance or life insurance in order to protect those who are most important to them, just in case.

At this point, we just want to say thank you: Thank you to Paul Walker for his amazing work in the Fast & the Furious franchise, for he has inspired millions around the world to take a look at the glitz & glamour of cars. In a cruel twist of fate, his life was tragically cut short. However, he has lived a life worth living.

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Disclaimer: The views shared in this blog are based on the macro economic conditions & industry status quo as per the time of publishing.

VIDEO: Amila Nadeeshani’s Automobile Accident

amila nadeeshani
Amila Nadeeshani gets into an ‘accident’

The accident:

In my last post, I wrote about how we built trust via social media. Today, I’d like to show our latest Youtube video, which has already had over 17000 views (see below). In case you haven’t heard, Sri Lankan actress/singer/entrepreneur Amila Nadeeshani met with an ‘accident’ two weeks ago. Fortunately, she is covered by HNB Assurance.

Positive engagement: From crash to claim settlement

As an organization known for its positive engagement with its customers, we made this video to illustrate how policyholders of HNB Assurance (represented by Ms. Nadeeshani) can breathe easy after a road accident. Look at our employees in the video: the staff member at the call center, the assessor and the garage mechanic. We make dealing with a road accident- from crash to claim settlement, a hassle free experience.

‘What kind of advertising is this?’

This is NOT conventional advertising. These are new methods used by individuals and organizations to raise brand awareness. Think of videos which have gone viral: Gangam Style by PSY, ‘First Kiss’ by clothing company Wren, the ALS Ice Bucket Challenge, Emma Watson’s UN speech and ‘Happy’ by Pharell Williams, which has led to countless spinoffs such as the one by MAS Linea Aqua. These videos are the future.

So sit back, relax and shake away your Monday blues. This is the first of many videos we are already conjuring. If you like it, do us a favour and leave a comment, or share this among your friends- especially those who would enjoy watching this!

http://www.youtube.com/watch?v=328GlTN5tUU

Update: As of Jan 2nd, the number of views has risen to 29000. Thanks for your views!

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Disclaimer: The views shared in this blog are based on the macro economic conditions & industry status quo as per the time of publishing.

Road Rage in Sri Lanka: Are You at Risk?

Road accidents in Sri Lanka are a daily occurrence, with numerous cases being highlighted in the news. In large cities such as Colombo and Kandy, accidents are far more common due to the large numbers of varied transportation options (three wheelers, trucks, automobiles, buses etc) and due to more narrower, sometimes overcrowded roads.

road rage

The Ministry of Transport estimated the total vehicle population to be at 5million (see above) as of 2013. The most recent case of an accident highlighted in the news (at the time of writing) involves two buses colliding on the Southern expressway.

In the HNB Assurance call centre alone, this year we have been at our busiest on Fridays, Saturdays and Mondays, with an average of 60 motor claims per day, an increase from 2013 where the corresponding number was 50. Furthermore, our data reveals that in the last two years an overwhelming majority of these claims (98%) are road accidents, with theft of parts and flooding a distant second.

Attempts have been made to identify the causes of these accidents. Dr. Godakumbura singles out young drivers suggesting that they are more likely to drive faster, use their mobile phones when driving, more likely to drive late at night and are more likely to feel the effects of alcohol than older drivers. He adds that motorcyclists and three wheel drivers are highly involved in road accidents. This view is supported by Dissanayake  and the Ministry of Transport.  Dissanayake reveals that a large number of motorcyclists  travel without using a helmet, which is a leading cause of injury. Authors such as Fazlulhaq report that upto 60% of grievous injuries and fatal accidents are caused by a combination of high speed and driver fatigue.

driver fatigue

The economic impact of road accidents has been documented and the results are that families suffer heavily as their primary breadwinner (often a male) is badly injured or even killed due to road accidents, and just 14% of these families possess life insurance in order to protect themselves from such tragedies. In fact, certain reports suggest that road accidents cost Sri Lanka over Rs 9.3billion annually.

Which brings us to you, dear reader. Are you at risk? Take a moment to consider about how you drive; do you exceed the speeding limit? Do you race other cars on the roads and overtake dangerously? Chances are some of you who are reading this article have had first or second hand experience with an automobile accident. We kindly request you, whether motorist or pedestrian, to follow these tips the next time you travel:

  • Don’t drive if you are tired. Rest or have someone else drive you.
  • Be mindful of your surroundings, all it takes is for someone to make one small mistake which can have a large impact on your life.
  • Drive slower. Its better to get there late than not get there at all. If you must be somewhere on time, leave earlier to beat the traffic.
  • Do not use your phones while you drive/cross, your attention must on the road at all times.
  • Wear your seatbelt. Not only is it the law, but it could save your life in case the unexpected happens.
  • Don’t drink and drive.  Ever. If you take the wheel under the influence of alcohol you are taking your life, and the life of others into your own, unsteady hands.
  • If you haven’t already, look into motor insurance and life insurance to safeguard you and your family against the unexpected.

Do you have any more tips on road safety? Tell us in the comments and subscribe for more road safety tips.

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Disclaimer: The views shared in this blog are based on the macro economic conditions & industry status quo as per the time of publishing. 


Sources

The Ministry of Transport Sri Lanka, Statistics, Department of Motor Traffic: Vehicle Population.

The Ministry of Transport Sri Lanka, Statistics, National Council for Road Safety: Vehicle Accidents.